Discovering Mobile Applications
05 Apr 2011The following are preliminary results from a survey circulated yesterday titled “Discovering Mobile Applications“. If you haven’t had an opportunity to complete the survey, you’re more than welcome to do so now.
In putting together the survey I was looking for three things:
– How price sensitive consumers are
– How they’re currently discovering applications
– Do they look to others for help on purchasing decisions (reviews, etc.)
Although far from scientific, this information will be used to further the development of appiity.com and findap.ps. Thanks to all the participants!
|
People may select more than one checkbox, so percentages may add up to more than 100%. |
|
|
|
|
|
|
|||||
|
|
|
|
|
|
|
|
|
|
|
|
|
|
What is/are your primary application device(s) |
|
|
|
|
|
|
|
||||
|
iPhone |
|
|
|
82% |
|
|
|
|
|
|
|
|
iPad |
|
|
|
29% |
|
|
|
|
|
|
|
|
Android Phone |
|
|
|
18% |
|
|
|
|
|
|
|
|
Android Tablet |
|
|
|
12% |
|
|
|
|
|
|
|
|
Other |
|
|
|
0% |
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
How do you currently discover applications |
|
|
|
|
|
|
|
||||
|
iOS App Store (mobile) |
|
|
53% |
|
|
|
|
|
|
|
|
|
iOS App Store (iTunes) |
|
|
6% |
|
|
|
|
|
|
|
|
|
Android Marketplace |
|
|
12% |
|
|
|
|
|
|
|
|
|
Amazon Appstore |
|
|
0% |
|
|
|
|
|
|
|
|
|
Other (blogs, word of mouth) |
|
|
29% |
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
How many applications have you purchased in the last month |
|
|
|
|
|
|
|
||||
|
1 |
|
|
|
18% |
|
|
|
|
|
|
|
|
less than 5 |
|
|
|
35% |
|
|
|
|
|
|
|
|
less than 10 |
|
|
|
47% |
|
|
|
|
|
|
|
|
more than 10 |
|
|
|
0% |
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
Does price impact your willingness to purchase an application |
|
|
|
|
|
|
|
||||
|
No, I’ll pay $9.99 for a great app |
|
35% |
|
|
|
|
|
|
|
||
|
Yes, I’m more likely to buy an app if it’s onsale |
|
65% |
|
|
|
|
|
|
|
||
|
|
|
|
|
|
|
|
|
|
|
|
|
|
I’m more likely to purchase an application if |
|
|
|
|
|
|
|
||||
|
It has great reviews |
88% |
|
|
|
|
|
|
|
|||
|
It has high quality screenshots |
59% |
|
|
|
|
|
|
|
|||
|
My friends have recommended it |
82% |
|
|
|
|
|
|
|
|||
|
I have purchased another app from the same developer |
53% |
|
|
|
|
|
|
|
|||
|
|
|
|
|
|
|
|
|
|
|
|
|
|
How do you hear about new applications |
|
|
|
|
|
|
|
||||
|
Word of mouth via friends |
|
88% |
|
|
|
|
|
|
|
||
|
|
|
|
|
44% |
|
|
|
|
|
|
|
|
|
|
|
|
19% |
|
|
|
|
|
|
|
|
Other (blogs) |
|
|
|
69% |
|
|
|
|
|
|
|